Number provisioning
Local tracked numbers assigned per channel, per station, per list and per campaign.
Call Tracking & ROI Reporting
Tracked numbers, recorded calls and a live dashboard that ties every channel to leads, appointments, contracts and cost per deal.
Why it works
Cost per contract is the only number that matters
Impressions don’t buy houses. Clicks don’t buy houses. Contracts buy houses. Every channel we run gets its own tracked number and its own line in the dashboard, so at the end of a quarter you can say with certainty which channels produced deals and which ones produced activity.
- Attribution by channel and source. Separate numbers by station, list, board and campaign — not one number for everything.
- Recorded calls. Hear what your leads actually say, and how your team actually handles them.
- Lead quality scoring. A campaign producing 40 junk calls is worse than one producing 8 real sellers, and only scoring shows you that.
- Full funnel. Spend to lead to appointment to contract to closed deal, in one place.
What we report on
Every month, in plain English, for every channel you’re running.
- Spend and delivery by channel — what you paid and what you got.
- Calls, form fills and qualified seller leads, separated out.
- Cost per lead and cost per qualified lead by source.
- Appointments set and contracts signed, attributed back to first touch and last touch.
- Cost per contract, trended against prior periods.
- A clear recommendation: scale, hold or cut, for each line.
What’s included
Everything in the engagement
Call recording & transcription
Recorded, transcribed and searchable, with quality scoring on every inbound seller call.
Dashboard access
Your own login. Spend, impressions, CPM, calls, cost per lead and cost per contract, updated continuously.
CRM integration
Leads pushed into your existing CRM with full source attribution attached.
Offline conversion feedback
Contract and closing data fed back to the ad platforms so they optimize toward real deals.
Monthly performance review
A working session on what to cut, what to scale and what to test next.
Questions
Call Tracking & ROI FAQ
Access. You get a dashboard login at no extra cost. The monthly report is a conversation about what the dashboard is already showing you.
You’ll see them anyway. A channel that isn’t producing gets cut — we’d rather move your budget to what works than defend a line item.
No, when it’s implemented properly with dynamic number insertion and consistent NAP data. We handle that correctly.
Works well with
Pair it with these
Connected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTRadio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingDirect Mail
Absentee, probate, pre-foreclosure, tired landlord — built list to mailbox, with tracked numbers on every drop so you know which list actually pays.
Explore Direct MailReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.