Station & daypart selection
We pull the ratings and pick the programs your seller demographic actually watches — local news, daytime, and syndicated blocks, not late-night filler.
TV Advertising for Real Estate Investors
Broadcast and cable spots that make you the company a seller already trusts before they ever pick up the phone.
Why it works
The channel your competition assumes it can’t afford
Almost every investor in your market has convinced themselves TV is for car dealers and personal injury attorneys. That assumption is exactly why it works. While twelve wholesalers fight over the same search keywords, one investor owns the local news — and that investor gets the call from the seller who has been ignoring postcards for two years.
- Credibility at scale. A homeowner who sees you on the news treats you like a business, not a stranger with a spreadsheet.
- Reach the sellers lists miss. Free-and-clear owners, long-time residents and inherited-property heirs are rarely on anyone’s skip-traced list — but they watch local TV.
- Cable zones keep it affordable. You can buy just the zones that overlap your buy box instead of paying for the whole DMA.
- It lifts every other channel. Mail response and search conversion both climb when the name on the piece is already familiar.
How we buy TV
Television is bought on reach and frequency against a specific audience, not on gut feel. Here’s what actually happens after you approve the plan.
- Define the geography — full DMA, or just the cable zones covering your target zips.
- Set the audience — typically homeowners 45+, weighted toward the neighborhoods in your buy box.
- Build a schedule with enough weekly frequency to be remembered, rather than spreading thin across too many stations.
- Flight it long enough to work, then judge it on calls and contracts — not on how the spot made anyone feel.
What’s included
Everything in the engagement
Rate negotiation
We buy against rate cards weekly. You get agency pricing plus bonus weight, not the number a rep quotes a first-time advertiser.
Spot production
Full :30 and :15 production in-house — script, shoot, voiceover, edit, and station-ready delivery.
Traffic & affidavits
We traffic the creative, verify every spot aired, and claim make-goods when it didn’t.
Tracked phone numbers
A dedicated number on the spot so every TV-driven call is attributed, recorded and scored.
Invoice reconciliation
Every station invoice audited line by line against the buy before it’s approved.
Questions
TV Advertising FAQ
Not the way we buy it. Cable zone buys and off-peak dayparts let you start at a fraction of what a full-DMA broadcast schedule costs. We’ll show you both numbers so you can decide.
Typically two to three weeks from script approval to a station-ready file, depending on whether we’re shooting original footage or building from stock and graphics.
Yes — and you should. We cut the same production into the formats connected TV, YouTube and social need, so one shoot feeds several channels.
Works well with
Pair it with these
Radio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingCreative Production
TV and radio spots, jingles, video testimonials, and photography produced in-house so your message sounds like a $10M brand on day one.
Explore Creative ProductionCall Tracking & ROI
Tracked numbers, recorded calls, and a live dashboard that ties every channel to leads, appointments, contracts, and cost per deal.
Explore Call Tracking & ROIReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.