Google Search & Performance Max
Campaign build, keyword strategy, aggressive negative lists, geo-targeting to your buy box, and bid management.
Digital Advertising for Seller Leads
Google Search, Performance Max, Meta and retargeting built around motivated-seller intent — not vanity clicks from tire-kickers and other investors.
Why it works
Buy intent, not traffic
“Sell my house fast” is one of the most expensive phrase families in local search, because every investor and iBuyer in the country bids on it. Winning it isn’t about bidding higher. It’s about ruthless negative keywords, landing pages built for one action, and enough exclusion work to stop paying for clicks from agents, students and your own competitors.
- Intent is immediate. Somebody searching that phrase has a problem today — not in six months.
- Waste elimination is the whole game. Aggressive negatives and audience exclusions are where the margin lives.
- Retargeting closes the gap. Most sellers don’t convert on the first visit; retargeting brings back the ones who were serious.
- It compounds with broadcast. Search conversion rises when the searcher already knows your name from radio or TV.
Where investor PPC accounts leak money
Nearly every account we audit is losing a large share of spend to the same handful of problems.
- No negative keyword list, so you’re paying for “how to sell my house” research traffic and rental searches.
- Broad match with no audience exclusions, so competitors and agents click your ads all day.
- Traffic dumped on a homepage instead of a single-purpose landing page.
- No offline conversion import, so the algorithm optimizes for junk leads that never sign.
- Leads that sit for an hour before anyone calls — by which point another investor already talked to them.
What’s included
Everything in the engagement
Meta & Instagram
Lookalike and behavioral targeting for distressed and life-event sellers, with creative built for the feed.
Retargeting
Display, video and social retargeting across the Google and Meta networks for visitors who didn’t convert.
Landing pages
Fast, single-purpose pages built to one action — get the address and the phone number.
Lead routing & speed to lead
Instant notification, CRM handoff, and follow-up sequences so leads get called in minutes, not hours.
Conversion tracking
Call tracking, form tracking and offline conversion import so Google optimizes toward contracts, not form fills.
Questions
Digital Advertising FAQ
Enough to gather statistically meaningful data in your market within about a month. Under-funding a search campaign produces noise, not learnings. We’ll size it from your market’s actual cost per click.
Yes. We integrate with whatever you already run — if you’re on a GoHighLevel-style platform we can build the routing, pipelines and follow-up sequences directly.
Usually. We audit first and tell you honestly whether the account is salvageable or whether the history is doing more harm than good.
Works well with
Pair it with these
Connected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTCall Tracking & ROI
Tracked numbers, recorded calls, and a live dashboard that ties every channel to leads, appointments, contracts, and cost per deal.
Explore Call Tracking & ROICreative Production
TV and radio spots, jingles, video testimonials, and photography produced in-house so your message sounds like a $10M brand on day one.
Explore Creative ProductionReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.