Board selection & negotiation
Static and digital bulletins, posters and junior posters — selected on traffic counts and route relevance, then negotiated.
Print & Outdoor Advertising
Billboards, bus benches, community magazines and newspaper inserts that turn your company into a fixture in the neighborhoods you buy in.
Why it works
Be impossible to miss where you buy
Outdoor is the cheapest way to look like the biggest company in a neighborhood. A billboard on the route between a target zip and the interstate gets seen by the same homeowners thousands of times a month for a fixed monthly cost — and print in the right community publication reaches the older, equity-heavy owners who are hardest to touch digitally.
- Geographic precision. Put the message on the roads that run through the zips you actually want to buy in.
- Enormous frequency for the money. Commuters pass the same board twice a day, five days a week.
- Reaches the offline seller. Community magazines, church bulletins and local papers reach owners who aren’t on social media at all.
- Legitimacy by association. Being on a billboard reads as permanence — a signal that matters to a nervous seller.
What makes outdoor creative work
Outdoor punishes complexity. The rules are simple and almost everyone breaks them.
- Seven words or fewer. A driver has about five seconds.
- One idea: what you do, and how to reach you. Nothing else.
- The phone number or short URL has to be legible from a moving car.
- High contrast, big type, no photo-heavy backgrounds that muddy the text.
- Consistent with your TV, radio and mail so every impression compounds.
What’s included
Everything in the engagement
Transit & bench programs
Bus benches, shelters, transit sides and interior cards in the neighborhoods that matter.
Magazine & newspaper
Community magazines, regional publications, neighborhood newsletters and newspaper inserts.
Design for the format
Outdoor creative that reads in five seconds at sixty miles an hour — not a shrunk-down flyer.
Production & installation
Vinyl production, digital file delivery, and installation coordination handled for you.
Proof of posting
Photo verification that your board is up, correct and lit.
Questions
Print & Outdoor FAQ
Most bulletins are sold in four-week increments, and rates improve considerably on longer commitments. We negotiate the term and the rate together.
Digital gets you flexibility and lower entry cost but shares the face with other advertisers. Static gets you 100% share of that location. In investor markets, the right answer usually depends on the specific board and its traffic.
National print is struggling. Hyper-local community publications are not — and they reach exactly the long-tenure homeowners with the most equity.
Works well with
Pair it with these
Radio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingConnected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTCall Tracking & ROI
Tracked numbers, recorded calls, and a live dashboard that ties every channel to leads, appointments, contracts, and cost per deal.
Explore Call Tracking & ROIReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.