List sourcing & build
Absentee, probate, pre-foreclosure, tax delinquent, high equity, tired landlord, inherited, divorce and vacant — pulled to your buy-box criteria.
Direct Mail That Doesn’t Look Like Everyone Else’s
Absentee, probate, pre-foreclosure and tired-landlord campaigns — from list build to mailbox, with tracked numbers on every drop.
Why it works
Same lists. Completely different response.
Every investor in your market is mailing. Most are mailing the same skip-traced list with the same yellow-letter template they downloaded in a coaching program, at the same cadence. Response rates drop because the mail is indistinguishable. We win on three things most investors get wrong: list quality, creative that looks like a real company sent it, and enough sequencing to actually get read.
- Better list hygiene. Deduped, NCOA-processed and suppression-scrubbed so you stop paying postage on dead addresses.
- Creative that earns a read. Mail that looks professionally produced gets opened by the equity-rich owners who throw away handwritten-font letters.
- Sequenced touches. Response compounds across a series — single drops are the most common and most expensive mistake.
- Multi-channel lift. Mail lands far harder when the same household has already heard your radio spot or seen your CTV ad.
How we plan a mail program
Mail is a math problem before it’s a creative problem. We build the plan backwards from what a deal is worth to you.
- Start from your average profit per deal and your conversion rate to set an affordable cost per lead.
- Size the list so the budget supports a full sequence, not one lonely drop.
- Split-test one variable at a time — list, offer or format — never all three at once.
- Track by list source so you can kill the segments that never convert.
- Layer mail under radio, TV or CTV in the same zips to lift response on both.
What’s included
Everything in the engagement
Data hygiene
Dedupe, NCOA move updates, vacancy and deceased suppression, and do-not-mail management.
Design & copywriting
Postcards, letters, snap packs and self-mailers written and designed to be opened, not filed as junk.
Print & postage management
We manage the print vendor, the postage class and the drop schedule — and audit the invoice.
Cadence planning
Multi-touch sequences with the timing and offer changes that produce compounding response.
Response tracking
Unique tracked numbers and QR/landing pages per list and per drop, so you know which list actually pays.
Questions
Direct Mail FAQ
Anyone quoting you a number before seeing your market, list and offer is guessing. Response varies enormously by list type and competition. What we commit to is measuring it honestly by list and by drop, so you know your real cost per lead within the first sequence.
Yes. We manage the print vendors and postage, and you see what the actual costs are. No hidden markup buried in a per-piece price.
Absolutely. We’ll clean it, dedupe it, run NCOA on it and tell you honestly what percentage is worth mailing.
Works well with
Pair it with these
Radio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingConnected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTCall Tracking & ROI
Tracked numbers, recorded calls, and a live dashboard that ties every channel to leads, appointments, contracts, and cost per deal.
Explore Call Tracking & ROIReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.