Station & format selection
News/talk, classic hits, country, sports — chosen on who is actually listening in your market, not on who called us first.
Radio Advertising for Investors
Drive-time frequency, host endorsements and streaming audio — the workhorse channel for seller-lead volume.
Why it works
The channel that catches homeowners with time to think
Radio reaches your seller in the one place they can’t skip, mute or close the tab: the car. It’s the cheapest way to build the repetition that makes a phone number memorable, and it’s still the fastest channel to launch — a schedule can be on the air within days of a signed order.
- Frequency at low cost. Radio buys the repetition that makes homeowners remember you when the situation changes.
- Host endorsements convert. A trusted local personality recommending you carries weight no :30 spot can buy.
- Fast to market. Script, produce and be on the air inside a week when a market needs volume now.
- Streaming audio adds targeting. Spotify, Pandora, iHeart and podcasts let us layer zip and demographic targeting on top of broadcast reach.
How we buy radio
Radio is bought on frequency. A schedule that’s too thin across too many stations produces nothing; a concentrated schedule on the right two produces calls.
- Pick two or three stations that over-index with homeowners 40+ rather than spreading across eight.
- Buy enough weekly frequency that a regular listener hears you three to five times a week.
- Weight drive time, then fill with lower-cost dayparts to stretch the budget.
- Rotate two or three scripts so the message stays fresh over a long flight.
- Track by station, cut the losers at week four, and reallocate to what’s producing.
What’s included
Everything in the engagement
Daypart strategy
Morning and afternoon drive weighted for reach, with midday and weekend fill to build frequency efficiently.
Endorsement negotiation
Where it fits, we negotiate live reads and host endorsements instead of standard rotators.
Spot & jingle production
Scripting, voice talent, music beds and full jingle development in-house.
Streaming audio & podcast
Targeted digital audio buys to extend reach to listeners who’ve left terrestrial radio.
Tracked numbers per station
Separate numbers by station or cluster so you know exactly which one produces.
Questions
Radio Advertising FAQ
Yes — broadcast radio still reaches the large majority of U.S. adults every week, and it over-indexes with the older, longer-tenured homeowners who make the best seller leads. We also add streaming audio to cover the rest.
If you plan to run for a year or more, yes. A jingle is how a phone number gets memorized. If you’re testing a market for a quarter, a straight read is the better spend.
Often within a week. Radio is the fastest of the traditional channels to launch.
Works well with
Pair it with these
Connected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTRadio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingDirect Mail
Absentee, probate, pre-foreclosure, tired landlord — built list to mailbox, with tracked numbers on every drop so you know which list actually pays.
Explore Direct MailReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.