Six steps. You pay for media and production — the rest is included.
Research, strategy, tracking and reporting are part of the relationship, not line items. Here’s exactly what happens from first call to monthly review.
Research
We analyze your market, your audience and your competitors to identify where the opportunity actually is.
- Competitive media audit — what other investors in your market are running and roughly what it costs them.
- Audience analysis on the homeowners in your buy box: age, tenure, equity, media habits.
- Channel availability and pricing research across broadcast, streaming, outdoor, print and digital.
- A read on your current marketing — what’s working, what’s leaking, what to stop.
Strategy & Planning
We build a customized media plan designed around your goals, your budget and your deal math.
- Written plan with channel mix, flight dates, weights and projected reach and frequency.
- Budget allocation modeled against your target cost per contract.
- Phasing, so you can start with one or two channels and expand as the numbers justify it.
- Clear expectations for month one versus month three, in writing.
Production
Creative materials get developed and prepared to support the campaign.
- Scripts and concepts written for motivated sellers, not for awards.
- TV and video production, radio spots, jingles, mailer design and landing pages.
- Every asset built in the formats each platform requires, delivered to spec.
- You approve everything before a dollar of media runs.
Campaign Launch
We place your ads, coordinate vendors, and manage billing and placements.
- Rate negotiation and order placement across every vendor in the plan.
- Creative trafficked and confirmed with each station, platform, printer and operator.
- Tracked phone numbers and conversion tracking live before the first impression.
- Consolidated billing so you get one invoice instead of eleven.
Track & Optimize
We monitor performance and adjust campaigns to improve results.
- Weekly review of calls, leads and cost per lead by channel and source.
- Underperforming stations, dayparts, lists and keywords cut; winners get more weight.
- Affidavits checked and make-goods claimed when spots don’t run as bought.
- Creative rotated or rewritten when response starts to fatigue.
Deliver Results
The goal is simple: help your business grow through measurable outcomes.
- Dashboard access with live spend, delivery and lead data.
- Monthly review tying spend to leads, appointments and signed contracts.
- Straight recommendations — scale, hold or cut — on every line.
- Quarterly planning to set the next flight based on what the data proved.
Timeline
What the first 90 days look like
Plan & produce
Research, strategy session, written media plan, contracts signed, creative into production, tracking configured.
Launch & learn
Campaigns go live. Digital and mail start producing responses first. We watch call quality daily and cut obvious waste fast.
Compound
Broadcast frequency builds and branded search climbs. We reallocate toward whichever channels are producing contracts and scale the winners.
Ready to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.