Audience build
We assemble the household target from your buy-box criteria — geography plus homeowner and property data.
Connected TV & OTT Advertising
Streaming ads on Hulu, Roku, YouTube TV and Amazon — targeted to homeowners in your zip codes, and measurable down to the site visit.
Why it works
Television targeting that finally works like digital
Connected TV is the bridge between the credibility of a TV spot and the precision of a paid ad. Instead of buying an entire market and hoping the right homeowners are watching, you serve your spot to specific households: owners, in your zips, in a given equity or tenure band, on the big screen in their living room, unskippable.
- Household-level targeting. Homeowner status, length of residence, estimated equity, age of home, absentee status — layered onto your zip list.
- Near-full completion. Most CTV inventory is non-skippable, so your message gets watched, not scrolled past.
- Retarget across devices. Households that saw the spot can be followed with search, display and social on their phones.
- Real reporting. Impressions, completion rate, frequency, and site visits attributed back to households that were served.
How we target streaming
The strength of connected TV is that we can be specific. Here’s the kind of targeting we build for an investor campaign.
- Geography: your zips, neighborhoods, or a radius around the streets you want to own.
- Ownership: owner-occupied vs. absentee, single-family, length of residence.
- Financial signals: estimated equity bands and mortgage age, where available.
- Life-stage signals: long-tenure owners, downsizing indicators, inherited-property households.
- Behavioral overlays: households already researching selling, moving or estate topics.
What’s included
Everything in the engagement
Platform & inventory selection
Hulu, Roku, Samsung TV Plus, Amazon, YouTube TV, Pluto and premium app inventory, chosen for where your audience actually watches.
Creative in every required format
CTV, pre-roll and vertical cutdowns delivered to each platform’s spec so nothing gets rejected.
Frequency management
Caps that stop you burning budget hitting the same household forty times a week.
Cross-device retargeting
Follow-up display and social to households that completed the spot.
Attribution reporting
Completion rates, incremental site visits, tracked calls and cost per lead by audience segment.
Questions
Connected TV & OTT FAQ
In practice they overlap. Connected TV means a streaming ad served on an actual television. OTT is the broader category, including phones and tablets. We buy both and report on them separately.
You need video, but not a network-quality production. We regularly build effective CTV creative from footage, motion graphics and voiceover, then upgrade it once the channel proves out.
Tracked phone numbers, a dedicated landing page, and household-level site-visit attribution. We measure lift in direct and branded search traffic against the households we served.
Works well with
Pair it with these
Radio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingCreative Production
TV and radio spots, jingles, video testimonials, and photography produced in-house so your message sounds like a $10M brand on day one.
Explore Creative ProductionCall Tracking & ROI
Tracked numbers, recorded calls, and a live dashboard that ties every channel to leads, appointments, contracts, and cost per deal.
Explore Call Tracking & ROIReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.