Market & competitive research
What your competitors are running, where, and what it’s costing them.
Media Buying
We negotiate the rates, place the buy, chase the make-goods and audit every invoice — so you pay agency pricing instead of rate-card pricing.
Why it works
The part that quietly decides your ROI
Two investors can run identical schedules on identical stations and pay dramatically different prices for them. The difference is who negotiated, how much leverage they had, and whether anyone checked that the spots actually ran. Media buying is unglamorous and it is where a meaningful share of your return is won or lost.
- Leverage. We place buys across many advertisers, every week. That volume changes what a station will quote.
- No vendor allegiance. We have nothing to sell you. If a station is overpriced this quarter, we move the money.
- Verification. Affidavits checked against the buy, make-goods claimed, credits pursued.
- Auditing. Every invoice reconciled before it’s paid. Billing errors in your favor are more common than you’d think.
What we negotiate for beyond price
Rate is only one lever. Some of the biggest wins in a buy never show up on the rate line.
- Bonus spots and added-value weight on top of the paid schedule.
- Preferred positioning in higher-attention programs and breaks.
- Promotional and sponsorship tie-ins that come with mentions no rate card includes.
- Cancellation terms that don’t trap you in a schedule that isn’t producing.
- Digital and streaming extensions bundled into a broadcast buy.
What’s included
Everything in the engagement
Media planning
Written plan with channels, weights, flight dates, projected reach and frequency, and budget allocation.
Negotiation
Rates, bonus weight, added value, sponsorships and promotional tie-ins negotiated before anything is signed.
Placement & trafficking
Orders placed, creative trafficked, run instructions confirmed with every vendor.
Post-buy analysis
Delivered versus purchased, with make-good claims filed on any shortfall.
Billing management
Consolidated billing and full invoice reconciliation across every vendor.
Questions
Media Buying FAQ
Transparently. We’ll show you exactly how our compensation works before you sign anything — commission, fee, or a blend depending on the engagement. You will never be guessing what we make on your buy.
Yes. We’ll audit your current schedules and pricing first and tell you plainly whether we can improve them.
Yes — we buy nationwide, and multi-market operators are a significant part of our client base.
Works well with
Pair it with these
Connected TV & OTT
Streaming ads targeted down to the zip code, homeowner status, and equity band — with completion rates and site-visit tracking you can actually audit.
Explore Connected TV & OTTRadio Advertising
The workhorse channel for seller leads. Drive-time frequency, endorsement reads, and streaming audio that reach homeowners in the car and at work.
Explore Radio AdvertisingDirect Mail
Absentee, probate, pre-foreclosure, tired landlord — built list to mailbox, with tracked numbers on every drop so you know which list actually pays.
Explore Direct MailReady to be the offer sellers call first?
Tell us your markets and your buy box. We’ll come back with a media plan, a budget, and the numbers behind it — free.